Legal

We Respect Your Privacy

At Lux Rentals Hire, we respect your privacy. This Privacy Policy explains our data collection, use, disclosure and transfer practices.

What Information We Collect

For All Transactions

Contact Information:

  • Name
  • Address
  • Phone numbers
  • Email addresses

When Renting

Driving Qualifications and Identity Verification:

  • Driving licence information, including photos provided by you or images for verification
  • Insurance information
  • Passport
  • Proof of residence
  • Personal references

Transaction Information:

  • Vehicle rental information
  • Rental and return locations
  • Dates of the rental
  • Type of rental and your vehicle preference
  • Ancillary products purchased
  • Billing information
  • Charges and payments
  • Credit or debit card information

Loyalty and Affiliation Information:

  • Lux Rentals Hire rewards and loyalty information
  • Online user account details
  • Corporate account ID numbers
  • Membership numbers

Claims Information:

Information related to accidents involving our vehicles, including details of third parties, witnesses and police reports.

Health Information:

Information about relevant health conditions to assist with adaptive driving devices or claims involving injuries.

Optional Information:

  • Emergency contact details
  • Preferences or special requirements
  • Personal information voluntarily shared during a business relationship

CCTV and Cameras:

Where available, CCTV recordings and/or photographs in public areas of Lux Rentals Hire locations.

How We Use Your Information

Where it is necessary for the performance of a contract

  • To assist with transactions that you request, such as reserving, renting, or purchasing vehicles
  • To communicate important information regarding your reservation or rental
  • To provide customer service in relation to your interactions with Lux Rentals Hire
  • To enrol you in our loyalty or membership programmes

Where necessary to comply with a legal obligation

  • To use and share vehicle location information with emergency services in the event of a road traffic accident
  • To use and share information with government and regulatory authorities where required by law

Where necessary for our legitimate interests

  • To communicate essential service information and provide high-quality customer service
  • To improve our products, services, and systems
  • To compile usage statistics and analytics
  • To protect our legal rights, premises, systems and customers
  • For loss prevention, fraud detection and credit risk assessment
  • To verify identity and documentation
  • To enforce our rental agreements and recover unpaid amounts
  • To operate vehicle telematics and security systems

Retention of Your Personal Information

We retain personal information only for as long as necessary for our business and legal purposes:

  • Rental Transactions: Up to 7 years from the rental date
  • Vehicle Sales: Up to 10 years from the date of sale
  • Claims: For the duration of the claim and up to 10 years after closure
  • Customer Service Enquiries: General enquiries 3 years, Complaints 7 years
  • Marketing & Analytics: Up to 7 years after last interaction

Who We Share Information With

We may share your information with:

  • Subsidiaries and affiliated companies
  • Service providers and business partners (payment processors, IT providers, claims processors)
  • Insurance replacement and corporate rental partners
  • Vehicle manufacturers and repair providers
  • Government authorities where required by law
  • Analytics and technology providers

Your Rights

Under applicable data protection laws, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability
  • Withdraw consent at any time

You may exercise these rights by contacting us using the information provided below.

Marketing Preferences

You will be able to opt out of direct marketing communications from Lux Rentals Hire by following the instructions in each communication you receive.

Changes to This Policy

We will update our Privacy Policy as necessary to reflect changes in our privacy practices. If we make any material changes, we will notify you by email or by means of a notice on this site.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Last updated: January 2026

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